When your reputation is attacked

When your reputation is attacked on line, such as a rating on a website, on social media or elsewhere, by a known person or by an anonymous source, here are something action steps you should take to protect your reputation:

  • Follow the electronic trail to uncover posters identify.  You can try to do this on our your own or there are computer forensic experts that can assist in the investigation
  • Monitor – There are a number of free resources to use.

Regardless, you should have a plan in place to be able to respond to any attack and be prepared to respond or mobilize immediately.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.