Today we are more mobile than before and rely on our phones and tablets to check the latest news or check up on friends and family. As a result, we not only have to learn how to speak in soundest we have to learn how to say what we want to say in as few words as possible. That is we are starting to communicate more and more with photos and other images. Here is a brief guide from PRDaily to help you communicate.
Facebook - Posts with 40 characters receive 86 percent more engagement than posts with more than that amount - 40 characters
Blog headlines - People tend to only read the first and last three words of a headline - 6 words
Email subject lines - Subject lines that fall within this range average a 12.2 percent open rate and 4 percent click rate - 28-39 characters
YouTube videos - The average length of the top 50 YouTube videos is 2 minutes and 54 seconds - 3 minutes
Podcasts - Podcast listeners won't tune in any longer - 22 minutes
Domain names - The best domain names are short, easy to spell and remember, and don't have hyphens or numbers - 8 characters
Tweets – Shorter than 100 characters have a 17% higher engagement rate - 100 characters
Paragraphs – Opening paragraphs with larger fonts and fewer charcters per line make it easier for the reader to focus and jump quickly from one line to the next - 40-55 words
Hashtags – Don’t use spaces or special charcters, don't start with or only use numbers and be careful about using slang - 6 characters
Title Tags – Don’t exceed 60 characters or you will get clipped - 55 characters
News Release - Try to limit the content to 1,000 words. Optimal length that is short enough for people to read quickly and search engines to find is between 400-600 words or about a page and half (*Source iReach) - 1,000 words
Headline - 60 characters or you risk the headline cutting cut on a website, phone and tablet - 60 characters
*Source (unless otherwise indicated)
