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To get quoted in the media - Build Relationships

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I have a friend who manages a number of properties and he is always quoted in real estate stories  but has never used a PR firm. 

He has developed relationships with a number of reporters in the region by sharing information with them over the years. Studies and research, tips and other great insight that would help them craft a solid story.

He gave more than he received and for that reporters would quote him as a third party resource. Over time. the advice was sound and the reporters started to quote him more and more. 

If that is something that interests you, know what you can speak on and what you can share. Identify the reporters who cover those issues and follow them. Share their stories, send them an email or Tweet about their story, something you would add, perhaps additional insight into the issue and remain available and responsive should they eventually call you.  

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.