Michigan Lawyers Weekly Names North Coast Strategies Top Crisis Management Firm

I am thrilled to share that North Coast Strategies has been recognized as Michigan’s Top Crisis Management Firm by Michigan Lawyers Weekly.

As a company of one, I rarely speak publicly about my work. Discreet crisis management requires confidentiality, trust, and a concierge-level commitment to the clients I serve—often the ones you never read about, or the ones who cannot speak for themselves.

I’ve been fortunate to work alongside elected officials, university presidents, CEOs of global companies, association leaders, and small business owners during their most difficult moments. The essence of crisis management isn’t visibility, it’s discretion. It’s creating the conditions for leaders to act with clarity when circumstances are at their most uncertain and providing them guidance with insight and strategy,

Few prepare for a crisis. A crisis is an unexpected event that creates uncertainty, threatens reputation or operations, and forces leaders to make decisions under pressure with incomplete information. Today, those moments unfold in complex environments, where information spreads instantly, facts and falsehoods collide, and AI further complicates what is real and what is not. A bring clarity to the chaos, helping leaders respond decisively, repair trust, and move forward with strategy and purpose.

North Coast Strategies provides discreet, real-time crisis management and strategic communications for individuals and organizations navigating reputational risk, legal scrutiny, or public exposure. That includes rapid response and message development, reputation and digital identity protection, coordination with legal, media, and institutional teams, and the kind of strategic communications that can prevent, manage, or de-escalate an issue before it grows.

I am grateful to Michigan Lawyers Weekly and its readers for recognizing this work—both behind the scenes and in the public eye.

Michigan Lawyers Weekly Names North Coast Strategies Top Crisis Management Firm

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.