More companies are making commitments to achieve net zero targets – but over 60% have either set targets far into the future, or no clear target date

More companies are making serious commitments to achieve net-zero targets - but fewer companies are ready to act now. A recent survey by the Swiss project developer and climate solutions provider South Pole, The Push and Pull of Net Zero: Drivers of Climate Action, found that - compared to last year - more companies are setting climate targets, but over 60% of them have either set their targets far out in the future or have not announced any target years at all.

South Pole based its analysis on responses from over 200 companies representing 15 sectors across five continents. Nearly half of all polled organizations (45%) have set net-zero goals, which is similar to last year's findings; however, encouragingly, the survey finds that the total number of respondents with science-based targets (SBTs) to reduce emissions has nearly doubled since 2020 (from 11% to 18%). Similarly, in 2020, none of the respondents had set both a net-zero target and an SBT; in 2021, 13% had done so. Both these trends indicate that companies are becoming more serious about their targets and are recognizing that a net-zero target without a concrete milestone to get there might be conceived as greenwashing.

Yet despite a higher percentage of companies actively working to achieve their net-zero targets in line with science, the urgency to tackle climate change seems to be lacking: More than one in five (22%) have set a net-zero target date of 2040 or beyond, and 40% of those who have or are considering a net-zero target had not set a specific date to achieve their commitments at all.

"If we are going to get from ambition to action, net-zero commitments must also be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. We all set financial and operational goals for our businesses - the way we create goals for our companies to address climate change should not be any different," said Renat Heuberger, CEO of South Pole.

"We no longer have the luxury of time to question if but to ask how – and how fast – we can act together to achieve climate net zero emissions. This is why Compass Group UK&I has made its boldest and most challenging commitment to date – a target for reaching net-zero by 2030 and a 1.5C-aligned science-based reduction target for all of our direct and indirect emissions. We support all those pursuing the same objectives in driving true transformation," said Carolyn Ball, Director for Delivery of Net Zero at Compass Group UK & Ireland, a South Pole client.

Competition is driving climate commitments, not regulation. 

South Pole's survey also found that the main drivers for corporate climate action are all business-related: consumer pressure, competition, brand positioning, and risk management. More specifically, consumer demand for low-carbon products and services (74%), industry leadership (62%), and the desire to future-proof operations (42%) are pushing organizations towards net zero.

Meanwhile, government regulation or policies seem to have minimal impact. According to the survey, 'government regulation' was ranked 5th as a driver for companies pursuing net-zero targets, signaling that the accountability to reach net-zero emissions has not yet been transferred to companies. It seems governments' failure to put in place climate legislation (quickly enough or at all) is curbing the climate ambition of the private sector.

"Without government leadership, the private sector is taking on the responsibility to solve the climate crisis.," said Heuberger. "However, this is just a short-term solution. To reach zero emissions by 2050, we need to shift into a higher gear, and we need our governments to take the lead. Until then, the results from the survey indicate that businesses are not getting clear enough signals from governments on what is expected of them, and this uncertainty could be the reason why companies are making net-zero commitments without clear timelines."

To achieve net-zero, companies are focusing on decarbonization; those with later targets prefer technological carbon removals.

South Pole's survey shows that companies are increasingly turning to renewable energy (76%), energy efficiency (58%), and greening supply chains (48%) to achieve net-zero targets. These are followed by voluntary offsets (35%) and nature-based solutions (34%).

While most companies (61%) planned to use technological removal solutions at some point, they were overall the least preferred approach: only 13% of all companies saw technological carbon removals (like Direct Air Carbon Capture and Storage) as their best bet in achieving net-zero targets.

And while they are the least preferred option by early movers, they are interestingly seen as the preferred option to offset residual emissions by businesses with a late net-zero target date, either 2040 (71%) or 2050 (58%).

The ownership of net-zero has still not permeated the whole company.

According to South Pole's net-zero report, The Push and Pull of Net Zero: Drivers of Climate Action, the overwhelming majority of respondents still expect top-down leadership to drive net-zero commitments, with 69% indicating that C-level leaders played the most critical roles in achieving targets (apart from sustainability leads), followed by operations (37%) and marketing-communications (34%) departments. Procurement, HR, legal, and finance were ranked the lowest. The results suggest that climate action has not yet been 'democratized' within company structures, leaving a gap in leadership to ensure targets are achieved.

"To succeed, net-zero targets must become 'whole organization' initiatives," Heuberger said. "We have learned a lot about ourselves and what we can do when we are faced with a global crisis – the pandemic being the most recent example. We know we can produce solutions to resolve the greatest global challenges. And challenges drive innovation on an expedited timeline. Time is no longer on our site, so now we need to make finding solutions our priority – faster."

As climate change rages on, adaptation becomes more important.

Alongside mitigation activities and efforts to reach net-zero emissions, well over half of the polled companies (58%) indicated that climate adaptation was also a key priority for them. However, only 1 in 5 (20%) claimed to have a clear strategy for how their organization would adapt to the hazards of a warming world. Even fewer, just 7%, have increased spending on adaptation-related work or initiatives.

The South Pole also compared and contrasted the responses from the Net Zero survey with an analysis of the company's proprietary database of 54,000 companies – including the Global Fortune 500, major stock indices, and all businesses reporting to CDP and GRI. This review found that.

  • Of the 54,000 companies, barely 6% have set a net-zero target. Of these, the vast majority – over 70% – were not underpinned by science-based reduction targets.

  • Less than 1% of the companies in the database have committed to achieving net-zero by or before 2030. Around 64% are eyeing a date between 2030-2040, and 35% have a late target date of 2041-2050.

These insights indicate that even among large listed companies, the urgency for action is lacking. Current regulatory and investor pressure do not seem strong enough to drive companies towards net-zero targets fast enough.

To view the full report, visit www.southpole.com

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.