COP26 wrapped up in Glasgow, and despite a lack of consensus, Jennifer Holmgren, CEO of LanzaTech, participated in a series of panels on transportation and sustainable aviation fuel (SAF). A team from South Pole was also at COP26, and we continued to promote their net-zero report. We worked with On to help launch a new running shoe made from carbon emissions and continued to promote the collaboration between LanzaTech, Shell, SAS, and Vattenfalloup.vattenfall.com. Both helped us gain publicity worldwide, from North America to Europe, including Sweden and Spain, and in the Asia-Pacific area, including China and New Zealand. Finally, locally, we worked with the Guild of Artists and Artisans to promote the final art fair of 2021, with 60+ artists selling their masterpieces just in time for the holidays.
Media Clips From This Week
With COP26 in Glasgow to two product launches in Switzerland and Sweden, it has been another busy week. We are also preparing locally for the final art fair of the season in Michigan and Ford Motor Company announced its collaboration with Fermata Energy and New Lab. From Bloomberg to Emirate Business, here is a sample of the media from this week.
Running on Pollution - Swiss sports brand On to Make the Sole of Their Shoes From Carbon Waste
Swiss sports brand On is leading a supply chain coalition to reshape carbon waste into running shoes, cooperating with LanzaTech and Borealis. Today, On is announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. With CleanCloud™, On is making carbon emissions the starting point for creating EVA (ethylene vinyl acetate) foam – a material they are engineering into high-performance cushioning for running shoes. There’s also the potential to use it in other parts of the shoe, and other products, in the future. You can find a copy of the news release online here. This announcement with On follows LanzaTech’s launch earlier this week over a collaboration with SAS, Vattenfall, and Shell to produce sustainable aviation fuel in Sweden. Last week, a product launch with Unilever on a new dish soap now available in stores made from waste emissions. As world leaders continue to negotiate about addressing our climate crises, companies like On, LanzaTech, and Borealis are working to avoid a climate catastrophe in changing the supply chain and getting new sustainable products into the marketplace.
SAS, Vattenfall, Shell and LanzaTech to explore synthetic sustainable aviation fuel production
Vattenfall, SAS, Shell and LanzaTech will together investigate the production of the world’s first synthetic sustainable aviation fuel (SAF) using the LanzaJetTM “Alcohol to Jet” technology on a large scale in Sweden. Instead of using virgin fossil material in the production process, the synthetic SAF will be produced from fossil free electricity and recycled carbon dioxide from district heating.
More companies are making commitments to achieve net zero targets – but over 60% have either set targets far into the future, or no clear target date
Media Clips from the past week
Leading up to COP26 this was another big week for our clients. We worked with Swiss-based global climate solutions provider South Pole in launching their annual net zero report, The Push and Pull of Net Zero: Drivers of Climate Action and secured this article in Forbes and Edie, based in the U.K.; LanzaTech, a Chicago-based carbon technology company was featured on CNN in this story on carbon solutions. And with LanzaTech’s CEO in Saudi Arabia speaking at the Future Investment Initiative (FII), we had amazing covering in publications such as Bloomberg and Arabian Business.Also this week, Ford in partnership with New Lab, announced our client, Charlottesville-based Fermata Energy was selected as one of 5 startups for the new Michigan Central Mobility Studio.
CarbonSmart Inside and Out
The Biden Administration to Ensure a Sustainable Future for Aviation
Potential to Produce 5B Gallons of Sustainable Aviation Fuel from CO2
The White House set a goal of replacing all jet fuel with sustainable alternatives by 2050, saying it could cut emissions from flying by 20 percent by the end of the decade. To help meet that goal, the Department of Energy (DOE), announced more than $64 million in funding for 22 projects focused on developing technologies and processes that produce low-cost, low-carbon biofuels as part of the Sustainable Aviation Fuel Grand Challenge.
The UK's Plans To Decarbonise the Aviation Industry and Diversify its Economy
The United Kingdom recently announced a shortlist of companies that will receive funding as part of the Prime Minister’s Ten Point Plan, the Green Fuels, Green Skies competition to advance the production of SAF. Chicago-based LanzaTech, was among the companies, who will receive funding to pioneer new technologies, converting materials such as household waste, alcohol, carbon from the atmosphere, and sewage into SAF at commercial scales, offering emissions savings of more than 70% compared to the use of conventional fossil jet fuel.