Our purpose is to bring people together!

Our purpose is to bring people together to start the conversation and solve problems. This includes supporting and respecting the protection of all human rights and ensuring that everyone has a voice.

As an independent consultancy, we foster a culture and working environment with our clients that respect human rights. This includes,

  • Creating a culture where people are treated with fairness, honor, courtesy, and respect. We do not tolerate harassment or unfair treatment, and we will speak out where we see injustice being done.

  • We bring people together to start the conversation and solve problems by finding a seat at the table and sharing stories.

  • Everyone deserves a seat at the table, and everyone deserves to have their voice heard. That is what we have built our business around.

We also recognize our obligation to protect our most vulnerable people. That is why North Coast Strategies has committed to making sure our most vulnerable people have a voice and that changes in policies are made. This includes behavioral health issues, children’s mental health, workforce development, and skill-building to help intellectually disabled individuals become more independent.

As an independent consultancy, we consciously work with other independent agencies that share our values and ensure that employment-related decisions are based on relevant and objective criteria.

We actively seek opportunities to work with companies dedicated to promoting more sustainable products and a more sustainable future.

As an independent consultancy, we also limit our impact on the climate and encourage others to follow our lead.

We are all vulnerable, and sometimes people make mistakes or get caught off guard. We help lead people through very-difficult situations. We also help others mitigate the risks and ensure they are working against the corruption of all forms. Recognizing our vulnerabilities, we realize the value of trust and adhere to solid canons of ethics to guide our business and how we work with others.

UN SDG 1, 2, 3, 4, 5, 6, 10

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.