Strategic Relationships

If there is anything we can learn from the recent crises facing General Motors (GM), the Veteran's Administration (VA), Donald Sterling and the Los Angeles Clippers, The New York Times, Target and other companies and individuals facing their own high stakes crises is that it is important to talk to each other. 

As children, we learn that if we lie we will get caught, if we cheat we are only cheating our selves. So as business leaders, it is important to follow the rules and play by the rules. To engage your employees and the communities in which you do business.  Work hard at developing working relationships, not just in the board room, but on the court or course.  Make friends now so that if a crisis ensues, you will be prepared to respond and others will come at your defense. But most importantly work to minimize the risk of any crises by devoting the resources in developing strategic relationships. 

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.