We spend more time txting than talking

According to a recent survey by Nielsen Data, only 5.4% of our mobile phone time is taken up by the phones dialer function, meaning traditional talking. In fact, the survey found we are spending

  • 2.3% of the time with music;
  • 13.4% txting;
  • 11% with the browse; and,
  • More than half our time with other with mobile apps.

According to the study, our smart phones have already replaced clocks, flash lights, calculators, cameras and video cameras.As a result, any marketing strategy should include a mobile strategy. While many of us or still catching on to social media, such as Facebook, Twitter and LinkedIn, we need to expand our scope and bring our tablets and smart phones into the discussion.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.