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9 different ways to get on TV or in the newspaper

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Once you know what to say to whom, what is the best medium to share your story/information? Here are 9 things that drive media coverage:

 

  1. Timeliness: An event that is recent or immediate

  2. Change: An event that is new or different

  3. Impact: An event that is likely to affect many people

  4. Conflict: An event that reflects clashes of thinking, people or policy

  5. Prominence: An event that involves well-known people or business

  6. Proximity: An event that is close to the reporter/reader

  7. Trends: An event based on what will be news

  8. Surprise: An event that is a departure from the norm

  9. Useful: An event that centers around education

 

 

 

    Daniel Cherrin

    DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.