These three things will help you get in front of a real reporter

Engaging the media helps you build credibility, establish trust and raises awareness about the organization. You should work to develop proactive relationships with reporters covering issues important to the organization and develop content or collect data to help reporters tell unique stories about issues important to the company.  This includes:

  • Identify the media covering your people & products and those that your targeted audience read - This begins by monitoring the news.
  • Reach out to those reporters and share information about your organization, key events, interesting research or fresh data.

In regards to approaching the media, try to find issues that are:

Newsworthy - Timely - Important

What makes news?  Why are people interested, how can you make them care? Try to focu son issues that are:

Timely, entertaining, Helpful, Solution-centered, Visually appealing.

QUICK TIPS |

  • Know the media and journalists that cover your industry;
  • Become familiar with the media channels your stakeholders and naysayers use;
  • Monitor the news (in your industry, communities & elsewhere);
  • Become a reliable source for trusted reporters by sharing information about issues important to you and your industry;

    Daniel Cherrin

    DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.