CarbonSmart Inside and Out

LanzaTech announced today that Switzerland's largest retail company, Migros, is producing the world's first bottle with PET made from captured carbon emissions that would otherwise be released into the atmosphere as CO2. Polyethylene terephthalate, or PET, is a polyester molded into plastic bottles and containers for packaging foods and beverages, personal care products, and many other consumer products. 

In 2020, Migros, and its subsidiary, Mibelle Group, launched a range of liquid cleaning products containing LanzaTech CarbonSmart Ethanol as part of Migros Plus Oeco Power and Potz cleaning ranges. These products can be bought in Migros supermarkets in Switzerland. Today sees wider product ranges embracing recycled carbon, this time with packaging. Bottles for smoothies, juices, and household cleaner will be housed in bottled made from PET produced from CO2. Bottles for mouth wash and liquid soaps will be added to the range later.

The bottles contain up to 30% PET obtained from CO2 (with Mass Balance), replacing virgin PET typically obtained from petroleum. The CarbonSmart Ethanol is produced from recycled carbon emissions from the production of steel. This approach produces packaging that meets food and pharmaceutical specifications and reduces greenhouse gas emissions, keeps fossil resources in the ground, protects biodiversity, and does not require land or food resources.

"Our partnership with the Mibelle Group and Migros is critical to showing the world what is possible," said Jennifer Holmgren, CEO of LanzaTech. "Today, you can walk into a store and purchase products made from carbon emissions, that are packaged in bottles made from those same emissions. Just think about that for a minute. We have turned waste carbon from a problem into an opportunity! Our partnership with Migros and Mibelle highlights how we can be carbon smart inside and outside of the bottle.” 

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.