Grassroots advocacy for associations must focus on THE RELATIONSHIP

For associations, In advancing a legislative advocacy plan it is important to have the buy in of all the relevant stakeholders. As members we don’t have the band with to make meaningful relationships. That is why we join an association. But as members we may have certain relationships association leadership can tap but they are not aware of those connections.  Consequently, association leadershipshould take more time to get to know their members and see how to leverage its' members just as much as the member relies on the association.

Relationships start around common interest and evolve around issues. And relationships grow by bringing solutions to the table, rather than just the challenge. It all can start with a phone call or email or bumping into a person at a parade or event.

Why are relationships important?  Not just between a legislator and an association, but between an association and its members?  Find out in Association Impact, a podcast hosted by Michigan Society of Association Executive CEO Cheryl Ronk, where she interviews Daniel Cherrin on how associations can impact public policy through relationships.

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.