, ,

How to remain relevant with all this fake news?

, ,

To remain relevant you should create a content calendar of topics to stay in front of your target market and integrate with other media and marketing outreach such as newsletter or social media posts.  This will help develop relationships with other key influencers.

Issues should match the news cycle or otherwise include:

  • Tips/advice
  • Profiles
  • Images to tell the story and compile an inventory of images
     

For example:

  • Leverage the news and existing events.
  • Promote specific programs that are timely.
  • Generate and distribute thought-leadership.

 

QUICK TIPS |

  • Create your own news by following the news cycle and making your organization relevant.
  • Leverage blogs, social media and other tools to make your message heard.

 

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.