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6 TIPS FOR STAYING OUT OF THE MEDIA

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There are more businesses looking to stay out of the media than get their name in the paper or their logo on TV. A good publicist or PR firm can work with reporters, editors and producers to keep their clients out of the media, as much as they can work to get them in. Here's how:

  1. Relationships matter!  Develop and maintain relationships with the reporters, columnists and editors covering your industry
  2. Become a resource to them, by offering information and insight
  3. Manage risk
  4. Be responsive to press inquiries
  5. Be proactive
  6. Stay Vigilant — Monitor the media and social media chatter and stay on top of any potential areas of concern  

Daniel Cherrin

DANIEL CHERRIN |served the City of Detroit as its Communications Director and the Press Secretary to Detroit Mayor, Ken Cockrel, Jr. He is a public relations + affairs specialist who just happens to be a lawyer, with 20 years of experience providing senior public relations and government relations’ counsel to organizations on state and federal regulatory and legislative matters, as well as issues affecting corporate and individual reputation, crisis management and the media. Daniel is the founder of NORTH COAST STRATEGIES (Est. 2005) an independent public relations consultancy that combines the best of a big agency with hands-on executive-level experience and support. As a signatory company to the United Nations Global Compact, we are dedicated to addressing issues around human rights, labor, the environment, and anti-corruption. We are also focused on redefining your brand and changing the conversation to create an impact.