Swiss sports brand On is leading a supply chain coalition to reshape carbon waste into running shoes, cooperating with LanzaTech and Borealis. Today, On is announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. With CleanCloud™, On is making carbon emissions the starting point for creating EVA (ethylene vinyl acetate) foam – a material they are engineering into high-performance cushioning for running shoes. There’s also the potential to use it in other parts of the shoe, and other products, in the future. You can find a copy of the news release online here. This announcement with On follows LanzaTech’s launch earlier this week over a collaboration with SAS, Vattenfall, and Shell to produce sustainable aviation fuel in Sweden. Last week, a product launch with Unilever on a new dish soap now available in stores made from waste emissions. As world leaders continue to negotiate about addressing our climate crises, companies like On, LanzaTech, and Borealis are working to avoid a climate catastrophe in changing the supply chain and getting new sustainable products into the marketplace.