Sustainable Fashion

     

 
   Each year, I aim to share such innovative news that reporters would include in their year-end summary of the innovators and trailblazers of the past year. There were two such stories last week about LanzaTech.   Expok News:  Las 10 i

Each year, I aim to share innovative news that reporters would include in their year-end summary of the innovators and trailblazers of the past year. There were two such stories last week about LanzaTech. Fermata Energy was also quoted in Bloomberg this past week, and the media continued to share past announcements from our clients over the past few weeks. Here are the other clips from this past week- 

How LanzaTech turns greenhouse gases into ethanol, bottles and dresses, and other headlines

How LanzaTech turns greenhouse gases into ethanol, bottles and dresses, and other headlines

This week at North Coast Strategies, LanzaTech was also featured this week on CBS, ABC, and Marketwatch for being the only U.S. company named in HRH Prince William’s Earthshot Award. Although they did not win that award, they did win the prestigious Energy Globe Award. This week they also announced their latest installation in Belgium at an event that the Prime Minister of Belgium participated in with ArcelorMittal. Fermata Energy was featured in a podcast this week and in a great article in Green Car Reports. They also launched their new website this week and unveiled their new brand. We also joined representatives from Fermata Energy and LanzaTech, who spoke at the Energy Forum at the Ross School of Business at the University of Michigan.

Illinois company makes finals of Prince William's climate contest and other headlines from the week

Illinois company makes finals of Prince William's climate contest and other headlines from the week

This week we returned to the studio with television interviews at the FOX and ABC affiliates in Detroit to promote the Guild of Art and Artisans’ final art fair of the season. Building on the success of The Earthshot Prize announcement, we also secured additional coverage in The Chicago Tribune and AXIOS. We had a press event in Germany with BASF, and we announced a $3.5M investment in our client, Wave Engine Corp., a next-gen high-performance propulsion sys developer. & aerial vehicles in their second seed round of investment.

Grant From Bill Gates-led Fund Will Make Green Jet Fuel As Cheap As Fossil Fuels, and other headlines from this past week

Grant From Bill Gates-led Fund Will Make Green Jet Fuel As Cheap As Fossil Fuels, and other headlines from this past week

Last week, Breakthrough Energy Ventures, founded by Bill Gates, announced its first Catalyst Project Funding in $50 Million Grant to our client LanzaJet. You can read about it in this Bloomberg article which also appeared in Fortune. A scientist from one of our client’s labs, LanzaTech, appeared on a children’s podcast busting myths about gas and we appreciate CNBC’s Julia Boorstin continuing to use Dr. Jennifer Holmgren, CEO of LanzaTech as inspiration for other leaders. Below you can find more clips from this past week.

Reuters story on U.S. ethanol plant emissions is withdrawn

Reuters story on U.S. ethanol plant emissions is withdrawn

t is very rare that a publication would withdraw an entire story but this week Reuters did from a story they published involving one of our clients. They even published their withdrawal. But hundreds of publications syndicated Reuters content and in a digital era, their story spread. But searching for that story online you can only find a few of them. This week, our clients at LanzaTech and LanzaJet spoke at events during the Clean Energy Ministerial. And The White House announced a road map for their sustainable aviation fuel challenge, which we distributed a news release about.

"On Running Is Making Shoe Foam from Carbon Emissions" was just one headline we made last week

"On Running Is Making Shoe Foam from Carbon Emissions" was just one headline we made last week

From launching a running shoe with On and LanzaTech to advancing discussions on the power of vehicle-to-everything (V2X) technology for EVs at the North American International Auto Show to being able to see the President of the United States and Secretary of Transportation, along with our client LanzaTech attending the White House Summit on Biotechnology & Biomanufacturing for the American Bioeconomy, and getting ready for the Common Ground Birmingham Street Art Fair this past weekend, it has been a great week but a busy week for us. Here are some of the latest headlines clients are making worldwide.

FOX Business News reported, The electric Nissan Leaf can now be used as a battery backup for businesses - And other headlines from the past week!

FOX Business News reported, The electric Nissan Leaf can now be used as a battery backup for businesses - And other headlines from the past week!

From sharing news on ESPN Broadcasting live from our client’s studios to working with Nissan in telling the world that Fermata Energy is the only company approved to use their V2X charger with the Nissan LEAF, it was another busy week at North Coast Strategies.

12 materiais mais sustentáveis que podem mudar o futuro da moda, and other media clips from the past week

12 materiais mais sustentáveis que podem mudar o futuro da moda, and other media clips from the past week

Last week, Vogue Brazil and Business Insider Espana shared news about Zara’s recent dress launch made from carbon emissions. There was also news about additional research by LanzaTech and one of our partners at Fermata Energy. We also want to wish our client, the Guild of Artists and Artisans good luck this week as thousands of artists set up shop in Ann Arbor for The Ann Arbor Art Fair. Here are a few more media clips from the past week.

The textiles of the future that could change the face of fashion, and other media clips form the week

The textiles of the future that could change the face of fashion, and other media clips form the week

From sustainable fashion and stories in Vogue and Glamour in addition to stories related to sustainable packaging and more around decarbonization, our work is not done in sharing stories about companies focused on taking action and being responsible.

Bridgestone partners with LanzaTech and Fashion's Bumpy Road

Bridgestone partners with LanzaTech and Fashion's Bumpy Road

This weekend we are working on promoting Art Birmingham and the official kickoff of art festivals for the year. We also are seeing a lot of residual coverage from client announcements over the past few weeks.

Carbon is the new black and other media clips from this past week

Carbon is the new black and other media clips from this past week

As the year winds down our clients continue to have news to share, and this week was a big one. This week Zara released a series of dresses made from recycled carbon emissions made in partnership with LanzaTech. This is the first time you can wear something made from pollution. Congratulations to both partners. This announcement received global media attention in Fast Company, Business Insider, Marketwatch, Harper’s Bazaar, GreenBiz, BusinessGreen, Fashion United, Just Style, Sustainable Brands, and others.

Zara Launches Limited Edition Dresses Made from Pollution

Zara Launches Limited Edition Dresses Made from Pollution

The fashion industry is responsible for four to ten percent of global emissions and is the second biggest industry consumer of water. Today, Zara launched a limited line of dresses in different styles made from carbon emissions.

Media Clips From This Week

Media Clips From This Week

With COP26 in Glasgow to two product launches in Switzerland and Sweden, it has been another busy week. We are also preparing locally for the final art fair of the season in Michigan and Ford Motor Company announced its collaboration with Fermata Energy and New Lab. From Bloomberg to Emirate Business, here is a sample of the media from this week.

Running on Pollution - Swiss sports brand On to Make the Sole of Their Shoes From Carbon Waste

Running on Pollution - Swiss sports brand On to Make the Sole of Their Shoes From Carbon Waste

Swiss sports brand On is leading a supply chain coalition to reshape carbon waste into running shoes, cooperating with LanzaTech and Borealis. Today, On is announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. With CleanCloud™, On is making carbon emissions the starting point for creating EVA (ethylene vinyl acetate) foam – a material they are engineering into high-performance cushioning for running shoes. There’s also the potential to use it in other parts of the shoe, and other products, in the future. You can find a copy of the news release online here. This announcement with On follows LanzaTech’s launch earlier this week over a collaboration with SAS, Vattenfall, and Shell to produce sustainable aviation fuel in Sweden. Last week, a product launch with Unilever on a new dish soap now available in stores made from waste emissions. As world leaders continue to negotiate about addressing our climate crises, companies like On, LanzaTech, and Borealis are working to avoid a climate catastrophe in changing the supply chain and getting new sustainable products into the marketplace.