Detroit in Transition – A plan to move Detroit Forward (Part 5 of 8)
In addition, 60 percent of the children living in Detroit live in poverty. For adults living in Detroit below the poverty level, that rate is 38 percent. However, it would be higher if the federal government increased the poverty guidelines. If it did, Detroit would be able to secure additional resources to help its struggling population. Instead, many try to make ends meet within this gap and continue to struggle.
SW Detroit
Now is not the time for the State of Michigan to reinvent the wheel. After all, we already did that, including: The automobile, the assembly line, the elevator, traffic light, football helmet, seeds in a pouch, pharmaceuticals and so much more. However, today, we need to find something in our state to leverage for new job creation. What to leverage is underneath our nose -- our Universities. Michigan's universities can help us turn the business climate around by spinning off new companies and create a ready to work workforce to transition into a new industry. They did it in North Carolina, Boston, San Jose and elsewhere. We need Michigan’s universities and its presidents to step forward to help grow Michigan’s economy. We need the help of our universities to leverage Michigan’s assets.
A private dock on Mackinac Island, Mich.
Detroit in Transition – A plan to move Detroit Forward (Part 4 of 8)
The city also eliminated its workforce department, which is now the Detroit Employment Solutions Corporation (DESC), a non-profit focused on retraining the city's unemployed. However, the mayor should identify and advocate for the resources to support workforce development and perhaps create both temporary and permanent outplacement centers for those who are laid off and can be triaged into areas such as health care and other emerging industries.
Detroit's skyline and SW Detroit, from the MGM Parking Garage
Detroit in Transition – A plan to move Detroit Forward (Part 3 of 8)
While it is no longer a city department, the health of Detroiters is very much a city problem. High unemployment brings more than just economic consequences - it has a deep psychological impact. Eighteen percent of Detroiters are unemployed and nearly half of adults in Detroit are functionally illiterate.
Effective crises management can mitigate risk and exposure due to damage to your brand caused by executive and employee misconduct, bankruptcy, disasters, cyber-terrorism and as my children’s preschool teacher would say, “bad choices.
Most companies have insurance coverage that is intended to insure their company’s assets and protect the company’s brand. But for politicians like New Jersey Governor Chris Christie, their only insurance is their reputation and the relationships they have worked so hard to build to get them where they are.
Christie and his staff made bad choices. Just as ignorance of the law is no excuse for breaking it, ignorance of the actions of your inner circle is no excuse not to stand as a leader, accept their action as your own, apologize and work to repair the damaged caused by your administration -- Whether you knew about it or not.
But Governor Christie waited to long to act. He waited to review the findings of an investigation, saw the potential damage the findings will cause him and then decided to step up. He apologized and is working to rebuild his reputation, by firing key staff involved and making a very public apology to the Mayor of Fort Lee, NJ -- in person.
While his opponents will continue to keep the focus on the Governor and the bad choices of his staff, they should really let the investigation take its course and respond to what emerges from that to give their efforts additional credibility rather than making this purely political.
Time, however will help heal Christie’s reputation. If he has national political aspirations, he then has time to re-focus his energies and rebuild any loss to his reputation. His advocacy following Hurricane Sandy and the other promises he will deliver on over the next few years will outweigh the damage done in closing The GW Bridge. Time repairs ones reputation if you take the time to do it right.
But for those who took the fall in Christie’s inner circle, that road will be more difficult to recover. We all need some insurance to protect our reputation and our livelihood. We all need to take steps to build our own inner circle of trusted advisors and a community of friends who can speak out in our defense, hold our hands in times of difficulty and help us out of a difficult situation. His former staff member’s now must work to re-build their reputation while their former boss continues on an upward trajectory. They must re-evaluate the lessons they learned from this situation and try to turn it around into a positive direction so that they too can move forward.
A new year brings new leadership to the City of Detroit and here is a quick guide to introduce you to those leaders.
Detroit in Transition – A plan to move Detroit Forward
(Part 2 of 8)
Detroit has the best opportunity to take advantage of abandoned buildings due to their location near highways, waterways and other resources. So, how can we turn these buildings into something useful? The various properties around the city are well documented in terms of condition and ownership. Now the City must determine the most viable opportunities for Detroit's vacant real estate and abandoned buildings, while at the same time, remove the red tape to redevelop the properties. This includes removing barriers to acquire abandoned property and turn it into a viable piece of property. Perhaps that will be one of Mayor Duggan's top priorities.
For a brief overview of Mayor Duggan's team and on Detroit's City Council, visit North Coast Strategies to see this directory on Detroit's New Leadership, 2014 Edition.
Transformer's Director Michael Bays made a brief appearance earlier this week at the Consumer Electronics Show (#2014CES) on behalf of Samsung to launch the company's new 105 inch curved ultra high-definition television.
The scripted segment was quickly interrupted after the teleprompter failed and Bays lost his focus, leaving the stage and leaving Samsung's Executive Vice President Joe Stinziano by himself to recover and re-shift the focus back to the product launch. Despite his efforts to help Bays by asking him a questions and trying to lead the answer, Stinziano was left to recover Samsung's reputation as to what would be reported from CES following that session.
Film directors generally have the vision to create a solid film and should be able to piece everything together to visually tell an artistic story. This includes ensuring the actors know their lines. The key to a solid presentation is to know what you want to say, get to the point quickly, try to inject humor, emotion or find other ways to connect with your audience and tell your audience again what you want to say -- ending with a good story or call to action.
If there is a teleprompter, the key is to use it as a guide and only reference it if you get lost in your discussion. A speaker should never rely on a script, particularly if you are representing a company to launch a new product at a major industry event.
If you are prepared and can visualize your presentation, like a good movie, everything should come together. The audience will know you are genuine and speaking from your heart or your gut. Bays was not prepared. He can blame his publicists, Samsung's PR team or himself, he left Samsung with a memorable launch but one where people won't remember the product, just the person trying to promote it.
Bays later recounted what happened on his blog saying he was so excited to talk about the new product that he skipped over Stinzano's lines and threw everything off on the teleprompter. His excitement never showed, but his nerves did. He should have been more prepared to talk about himself, the movies he has directed and how they will look on the new television.
In the end, perhaps Bays should have relied on an old fashioned teleprompter and should've jotted some notes down on his hand with a pen to reference. Bays says that he is not good with live performances and that is true for many of us, including many well known performers. We all get nervous but with good practice and lots of prep, those nerves quickly go away. To recover, Bays should appear on Letterman, The Tonight Show, SNL and other programs, to poke fun at himself and to continue to provide Samsung with additional free PR for their new 105 inch curved ultra high-definition television.
With a new mayor comes a new opportunity to communicate a new vision and new agenda to wrap around that vision. It also is his opportunity to engage the community in what that vision should be in an effort to build support.
While building and selling that vision, the new mayor needs to work at fixing Detroit’s problems, irrespective of what EM Orr is doing. This includes the city’s infrastructure and building the support for the people who live and work in the city. This includes:
Diversify Detroit’s Economy
Detroit needs to continue to diversify its economy. Despite our past success in incubating America’s automotive industry that grew to include OEMS and other suppliers and advanced manufacturing, we needed the resources to retool Detroit’s existing plants in order to create the next generation of manufacturing, but we lacked the capital to make that happen. The city has done a great job of diversifying its industry while reinforcing its heritage in the automotive industry, but more capital is still needed to bolster the city’s infrastructure to support new industry and more incentives, such as job-training dollars are needed to attract further investment in the city.
(Part 1 of 8)
Detroit's Port
As Mayor Duggan begins to set Detroit on a path to prosperity, based on my experience in serving as the Communications Director for the City of Detroit, here is what I recommend:
Create a process to resolve disputes
To facilitate change in the city, the city needs to be more responsive to its constituency and those that want to do business in the city. Therefore, it should have a system to resolve disputes quickly and efficiently.
While the city may have an administrative hearings bureau and an Office of Ombudsman, what it is missing is a process by which to resolve disputes with the city, within the city and between the city, its vendors and even with other governments or quasi-government entities.
The Mayor should work to create a process by which to help resolve disputes or facilitate change in the city. This also includes facilitating citizen engagement and working to find ways to leverage the public discourse to create sound policy for the city. This includes issues within the city’s neighborhoods, including dealing with vacant lots, code enforcement, abandoned property, parking tickets and other issues.
Address Poverty
To address many of the underlying problems in the city, Mayor Duggan should designate someone to address poverty in the city and create an anti-poverty agenda, with the goal of ending poverty in Detroit. The anti-poverty agenda will include many issues the Mayor will most likely work on, such as creating new jobs, improving the public’s health (under the new authority) and enhancing educational opportunities (through Detroit Public Schools and the various charter schools in the city). But it will take someone whose full time job it is to think about ways to resolve the poverty issue to end poverty in the city. This includes focusing on families and early childhood education as well as integrated pediatric care to help break the cycle of poverty.
Economic Development
This is an area where I am confident the new mayor will have a leg up on. However, I hope that the Mayor and his administration will look at where there are redundancy in the systems and work with various organizations in the city, such as the Detroit Regional Chamber, Detroit Riverfront Conservancy, New Detroit, Detroit Economic Growth Corporation, the Downtown Detroit Partnership and others and help those organizations support the Mayor’s efforts by eliminating redundancy allowing each organization to refocus on what made their organizations strong.
What about Canada
I also hope that whatever strategy they embark on that they include Windsor/Essex as a partner.
Detroit's Brand
A final area that I hope will receive some attention is Detroit’s brand. There has been a lot of discussion about Detroit’s brand or tag line. Detroit has a brand and the Mayor should reinforce what has made Detroit a great city and why Detroit will forever have a unique place in America’s fabric. We are tough and resilient. Detroit build America’s middle class and we will rebuild it. We may sometimes find ourselves down, but never out. And the mayor should support that effort.
Detroit Skyline from the Color Run
Should lawyers represent their client’s outside the courtroom, they have to become comfortable in talking freely about their client’s case without jeopardizing legal outcomes. Lawyers in general are trained to be reticent, answer only the questions asked and to give no more information than is necessary. In the face of the media and those who rely on it, however, expansive information and open communication can serve the client better than creating an appearance that the client has something to hide and, worse is hiding behind a lawyer. Public relations counsel can employ strategies to build, preserve, and protect client reputation, while reinforcing their client’s legal strategy. In the public eye, we may be presumed guilty if we respond to a reporter’s question with “no comment.” To avoid this presumption of guilt, it is important to develop a message and answer questions, or appear to, while staying on that message. In today’s economy, lawyers need to provide their clients with more than just legal services. By learning how the media operates, lawyers can best serve their clients, by blending law, policy, politics and strategic communications to provide an integrated approach to addressing or better yet resolving legal problems.
For more information, please contact, Daniel Cherrin at dcherrin@fraserlawfirm.com or 517.377.0865.
While incoming Mayor, Mike Duggan will have his challenges, perhaps he can work to build a bridge that cannot only change the culture within the City of Detroit, but one that will unify a region to help us all move forward.
In moving forward, it is important to focus on our strengths. Manufacturing and trade have always been the center of Detroit’s economy. From furs to steam engines, pharmaceuticals and cars, Detroit has long been the center of commerce -- Yet, Detroit has always been a fractured city. In fact, the reason why the world’s eyes are on Detroit today is because our region sets the mood for the world’s economy and the tone for how companies conduct their business in the future.
The world is watching us and we will not let them down. Today’s economic environment and the new political change that has swept this region, provides us with the hope and opportunity that while we remain true to our manufacturing core, there are opportunities for us to seize and build upon -- This includes the surplus of people who are brilliant with their minds and their hands, such as engineers, line-workers and artists. In addition to our access to our nation's critical infrastructure, such as plants that just need retooling or upgrades, access to the largest fresh water system on the planet, and access to major airports, rail and freeways.
To unify our region and to help Michigan move forward it will take leadership. In recent years, our business, political and community leaders have worked in a vacuum. There are so many people and organizations that have the plans to make positive changes in this region - But no one is working together. It is time to work together and create one strategic plan that we can all work off of. One plan with one set of messages and one master "to do" list of what we need to, to move forward.
Despite these difficult times and differing agendas, we are not without a road map to how we should move forward. Years ago, the French landed on the banks of our city and started to trade fur. Our port quickly became the center of commerce. Our city evolved and quickly became the path for freedom with the Underground Railroad, the Arsenal of Democracy and the Music of Motown. From the moment Cadillac stepped on our shores, the world’s eyes have always been on Detroit.
In 1890 Detroit had 205,876 people living in the city, double from the previous decade. In 1893 our Nation faced economic hardships with the Great Panic of 1893 and our city officials were faced with grand jury investigations into fraudulent contracting and bribery charges connected with various public works projects with a constant stream of indictments against certain alderman. It was the Great Panic of 1893 that basically shuttered Detroit’s industry, which at the time were steam engines. Hazen Pingree was Mayor at the time that went on to become Governor, but it was Mayor Pingree who was elected on a platform of exposing and ending corruption in the city. As Mayor Pingree expanded the public welfare programs, initiated public works for the unemployed, built new schools, parks, and public baths. He gained national recognition through his "potato patch plan," a systematic use of vacant city land for gardens, which would produce food for the city's poor.
In 1900 our populations grew to 285,704, in 1910 we numbered 465,766 and in 1920 we passed the million mark. From its very beginning, Detroit has been a manufacturing town. Although industries have come and gone, we have been tied to manufacturing from sawmills, iron furnaces and copper smelting to steel and cars. For years Detroit was at the center of the railway car industry, which paved the way for the automobile. Pharmaceuticals and stove manufacturing soon followed. As the business leaders of Detroit today it is now our turn to shape Detroit’s future once again.
We are all in this together
We fail as a region when we fail to work together. For example, although Oakland County and the city of Detroit are separate governments, Oakland County’s bond rating is directly tied to Detroit, so we all have a stake in seeing each other succeed. So let’s invest in each other.
As our local governments see declining revenue from the state, we must support each other and work with them to create public private partnerships and otherwise help identify alternative sources of revenue that will help maintain a certain quality of life. Our region will become a more business friendly region, if business and government work closer together.
Other cities have been down this road before, including San Diego, Miami, New Orleans and others. And each has reemerged stronger. Perhaps a bit leaner but also much stronger, and more efficient. That is what we need to work towards.
Collaboration
Given the state of our economy, we need to throw out the playbook and chart a new course for leveraging our region’s assets to create new industry, invest in our existing business and creative ways to foster a new generation of entrepreneurs and business. This means that organizations within the region should consider pooling resources to build and market a regional economy.
We are in a competitive struggle and as businesses continue to fail, the stakes could not be higher. We need to step out of our box as a community and do so as a single community.
This year will again be a year of tremendous challenge. Our city and our region will continue to face scrutiny and blame. But the scandals are behind us. That was Detroit then. And this is Detroit now. A city still challenged. Challenged to help its brothers and sisters in the automotive industry. A city challenged by a struggling economy and a city focused on helping its people find hope and opportunity. We as a city are challenged to provide the basic city services that we all expect.
In a city like Detroit there will always be room for improvement. No matter what our future holds, we are ready to face the next challenge and the next opportunity. There is no doubt, however, that the year ahead of us will be one of challenge perhaps even continued uncertainty. And we as a city should be preparing for whatever may come our way.
In 1805 Detroit burned to the ground and Father Gabriel Richard, then pastor of Ste. Anne’s uttered what would become our city’s motto, “We hope for better things; it shall arise again from the ashes” Today, our city again faces a challenge, but with your help, we have the opportunity to rebuild. Just as Judge Augustus Woodward help rebuild our city then, we have an opportunity to do it now.
From the Paris of the Midwest, the City of Churches and Trees, the Motor City, Detroit Rock City, Motown, Hockeytown and the City of Champions. Detroit is our town and it is time to reclaim it as our town. It is time to regroup, rebuild and re-brand this city as a new city and shining example of seizing a challenge and turning it into an opportunity.
*Portions of this post appeared in the 2008 State of the City Address, Detroit, Michigan.
The City of Detroit, from Eastern Market.
With Black Friday behind us and Cyber Monday behind us, retailers in Michigan, New York, Vermont, Washington and other border states are missing a huge opportunity to woo Canadian's across the border to shop in their stores for the holidays.
It seems these days, Canadians are watching the exchange rates more than ever as the slightest increase will create a more powerful Loonie, luring Canadian's to cross the border to do their holiday shopping.
However, US retailers, at least those in the Detroit-area, fail to market their products in Windsor and Southwest Ontario. Not only do they fail to advertise or otherwise promote their products in Canada, they don't accept Canadian currency. On the other hand, travel to Windsor, not only will downtown merchants or those at Devonshire Mall and other local outlets, accept the American Greenback, but the parking meters accept US currency as well.
Unlike other bordering states, Detroit is the only metropolitan region that borders another Canadian metro region, and yet, businesses in Detroit fail to see the opportunities that exist on the other side of the river.
While those in Windsor travel more frequently to Detroit to eat, play and enjoy what the region has to offer, they are often left to themselves to figure out where to shop or eat. While Windsor has its own media, The A Channel, CTV, CBC, The Windsor Star, The Globe and Mail and The National Post, among others, we share media as well such as WDIV, WXYZ, FOX Detroit (WJBK) and others. However, through targeted mail or placing ads in Canadian media we are missing a chance to take your product directly to a new market and bring Windsor-Essex 216,000 + residents into your store.
Detroit needs to think regionally and bring Windsor into the discussion.It is time Detroit gets to know its neighbors. While the Detroit Regional Chamber and Windsor Essex Chamber may have a special relationship to help members with cross-border business it is not enough to bring our communities together. While the Canadian US Business Association recently re-established itself, it is not enough to know how to effectively market our business in both regions. And yet, thousands of people travel across the Detroit Windsor Tunnel, Blue Water Bridge and Ambassador Bridge to go to work, to meet family, to go to the doctor and to shop.
Well Detroit, you missed your chance on Black Friday, but now you have a few weeks to prepare for Boxing Day.
Then get back to the basics: Once upon a time there was a ________.
Every day, _____________.
One day, ___________.
Because of that, ____________.
Because of that, ____________.
Until finally, ______.
In a good story, reality is introduced. Conflict arrives. There is a struggle. The conflict is resolved and a new reality emerges.
What's your story?
Commit to These Simple Marketing Tips • 3 Tweets per day
• 2 re-Tweets
• 3 Meaningful Facebook posts per day
• 4-5 Pinterest pics a week
• One tip sheet per month
• Blog a "How To"
• Create your own "Top Ten" list
• Solve problems on line
• Share quotes
• numbers
• Write an e-book
And remember, news must entertain, inspire, start a conversation, teach how to do something or provide relevant information.
Believe it or not, in 2012, Michigan was ranked the seventh-worst state for corruption, earning an "F" in the annual State Integrity Investigation study. The 2012 study, was a collaborative project of the Center for Public Integrity, Global Integrity and Public Radio International.
To come up with its ranking system, the study used 330 indicators of state accountability broken down in 14 categories.
Michigan received "Fs" in 10 of them:
Since the report was prepared, the Michigan Legislature has worked or is working on a number of these issues, FOIA reform, campaign finance and general oversight.
However, in being critical of the State of Michigan, Chris Andrews, the study's author, said, (in Michigan) "reform efforts are frequently launched, sometimes debated, always shelved. Meanwhile, special interests continue to make greater use of loopholes that allow them to influence the system without leaving fingerprints on the money spent doing it."
Michigan's score of a "58" was identical to what it earned from the same study in 2011, when it again ranked seventh.
New Jersey was the best-ranked state, followed by Connecticut, Washington, California and Nebraska. Georgia was ranked the most corrupt state, followed by South Dakota, Wyoming, Virginia and Maine. Michigan did receive an "A" in one category, internal auditing. The state also earned "B-'s" in state budget processes and procurement. In public access to information, Michigan scored a "D."
The study acknowledged there are positives. "Michigan's state government is not known for scandal. It gets many things right," Andrews writes. "It is not plagued by pay-to-play allegations in procurement, or by nepotism or cronyism in the civil service system. Its Freedom of Information Act usually, if not always, works to give journalists and others the information they request at a reasonable cost."
However, the study is overwhelmingly critical of Michigan, particularly over Michigan's campaign finance system and our lobbying laws. The legislature still has some time to improve our system and I know the State Bar of Michigan and Secretary of State are also working on some reform, but perhaps there is more work for a new legislature to tackle in 2014.
.... They get caught. Toronto Mayor Rob Ford knows that now when he faced reporters earlier this week asking them to re-ask a question they asked him in May. "You asked me a question back in May and you can repeat that question," Mr. Ford told a bunch of journalists earlier this week as reported in The New York Times. He then admitted that he did indeed smoke crack cocaine. Also last week, Kentucky Senator Rand Paul (R) was accused of plagiarism, denied it and finally this week admitted what happened. (Although to his credit, he also came out with a plan for addressing the situation.) Rolling Stone magazine released their "Top five political excuses of all time" earlier this week and unfortunately we keep hearing these excuses from our elected leaders.
To a political figure there is no worse punishment than a damaged reputation. The longer a person works to cover up something the more damage they will do to their reputation. As a result, here are 5 tips to help politicians out of a sticky situation:
With just a few hours before the polls open for voters in Detroit to elect its 75th mayor, the next 100 days will be crucial and will set the tone for Detroit to re-emerge from its current state of chaos.
In 100 days, winter will have set on the city of Detroit and the the 2014 Winter Olympics will be well under way in Sochi. In addition, the new Mayor will have already survived his first snow fall and The North American International Auto Show. However, beginning the night of the election, the Mayor-elect should be able to set the tone for his administration and layout his vision for strengthening the city.
From the very beginning Detroit's new mayor must lay out a clear vision for the city. The people of Detroit and the region need to be able to join the new mayor to reaffirm Detroit's strength and to enlist our support in moving it forward -- together.
At first their vision can be broad, but then in the weeks between the election and the day they take office, the Mayor-elect should hold a series of facilitated meetings with key stakeholders to share their vision, solicit feedback and advise and enlist their support in implementing their vision.
This should include a series of facilitated discussions where problems are presented and communities are engaged in solving those problems together. The new mayor should begin to set the stage for open dialogue in Detroit to re-frame the issues facing our city and reset the way we approach problem solving.
Through this visioning process, the Mayor-elect can then begin to build his team to wrap-around that vision. A core of advisors should emerge from their campaign and transition to the 11th floor of the Coleman A. Young Municipal Center, but the new mayor should seek professional support, not only from within the city, but outside the city, even outside the state, to join his administration to help implement the plan.
Every week should be choreographed and mapped out, between now and the mayor's official start date. For example, meetings with Mayor Dave Bing to discuss the transition, meetings and aggressive outreach to Detroit's City Council where we will see so many new faces around the table, meetings with labor, the business community, faith based community, regional and state leaders and the Mayor of Windsor.
The new Mayor should immediately begin to bring people together to solve problems. There is a strong role for the new mayor, even with an Emergency Manager in place. The new Mayor can create the plans for re-emerging from bankruptcy and get everything ready. The new mayor can get out in the community every day and showcase everything the city has to offer -- both good and bad. They must travel to Lansing and meet with lawmakers on both sides of the aisle. And they should travel to Washington and meet with officials who can bring additional resources to the city They should also seek immediate opportunities to immerse themselves in the U.S. Conference of Mayors and utilize the resources this organization has for cities like ours.
However, the most important thing for the new mayor to do is to be visible. Eat in our local restaurants, shop in Detroit's shops. Take the bus to work every now and then and get out and never stop talking to people.
Regardless of who wins on Election Night, the new mayor must usher in a new generation of Detroit politics. One in which barriers are shed and the wall between the Mayor and Council is torn down. This city can no longer waste time mirrored in politics and now we must all work together, with the Mayor as the leader with the Mayor as the one with the vision to see it through.
That was the advice a memo from someone at Clifford Chance told the woman lawyers at the multi-national law firm in an effort to help them give better presentations. The advice was directed at the Clifford Chance women attorneys who make up a fraction of the 3,700 of their legal advisors. The memo urges female lawyers to “practice hard words,” stop saying “like” and to button up, explaining “No one heard Hillary the day she showed cleavage” and “Think Lauren Bacall, not Marilyn Monroe.” Other tips on the memo include:
Some of it is good advice that we need to be reminded every now and then but the rest -- Well I think there is better advice to give anyone giving a presentation. My advice,
If you want other good presentation tips, Ragan.com posted 8 Things Never To Say During Your Presentation.
Following the release of the memo on the blog, Above the Law, a Clifford Chance representative said, “The original presentation and associated tips represented a personal perspective, shared with a group of colleagues, some just starting out in their careers.” (See the rest of the memo here.)
If that is the case, then Clifford Chance should respond they way the memo was leaked and use social media to address the issue directly. They should follow up with a blog post of their own and post it on their blog or website. I would not recommend they respond to concerns on Twitter or Facebook. If they do they will continue to contribute to the debate and if I were advising Clifford Chance, I would have them post a blog or statement and find opportunities to reinvest in the people of their firm to restore trust and their image, particularly women.
