Protecting and Enhancing Your Reputation

NORTH COAST STRATEGIES [Est. 2005] is an independent public relations/affairs consultancy, that combines the very best of a big agency, with hands-on executive-level experience and support. We are focused on developing strategic and meaningful relationships to help protect and enhance our client's reputation and bottom-line, while creating a forum to resolve difficult issues, and a process by which to bring the stakeholders together.

Our clients expect us to resolve complex and critical issues affecting their business, by creating strategic and integrated communications plans, complete with targeted messages, leveraging our relationships with the media, government leaders, and the business community. We align the message with the strategy and plan a course of action to impact the public's opinion.

+ what makes us stand out?

North Coast Strategies is a micro-agency, leveraging a single-employee model to take on multiple projects. We understand that our clients have individualized needs, so we organize an experienced team of independent-thinkers and doers around our clients.

Companies large, local, small and global have sought our strategic advice and counsel. This includes global manufacturers, national trade associations, local nonprofits, universities, governments, quasi-government agencies, startups, business executives and others in need of our support in protecting and enhancing their reputation in the public eye.

+ the way forward

We believe the way forward is to engage. Through strategic relationships and something valuable to share, we find consensus through chaos and work to protect and enhance your reputation in the public's eye. we do this through insight, advocacy, and the development of key relationships in the government, the media and the community.

+ our values

Integrity​| Res​pect​ | Flexibility​|Collaboration

+ our services

A STRATEGY BASED ON RELATIONSHIPS

We help clients foster strategic relationships to protect and enhance their profile in the public's eye

01.

Strategic communications + Digital public relations.

Media Outreach + Influencer Engagement + Content Development + Social Media Engagement + Media/Speaker Training

We help companies redefine themselves. Find purpose through strategic communications. Tell a story about how they are part of a solution. By managing relationships with journalists and influencers, we help organizations find the right story to tell and the best messages to share, leveraging the most appropriate media to reach their targeted audience. Through social media, video, and SEO, we then help amplify their story to ensure it is being heard.

Recent experience includes:

Sustainable Brands + Fermata Energy + A4/Siromed + Global Ties US + Guild of Artists & Artisans + Guardian Industries

02.

Crisis communications.

Crisis Management + Strategic Counsel + On the ground support/Incident Response + Media Training + Media Outreach + Spokesperson Services + Testimony Preparation + Government Relations + Media/Social Monitoring + Table Top Exercises + Reputation Management + Litigation Communications + Issues Management

We work with corporate boards, CEOs, CISOs, attorneys, public officials and other high-profile individuals in managing a crisis. Our goal is to help them anticipate and prepare while working to mitigate the risks through proactive planning, but with most crisis we are brought in to help manage the crisis and help restore trust and protect the overall reputation of the brand or individual.

Recent experience includes:

University of Toledo + VFW Home For Children + Sigma Delta Tau + Oakland County Commission + Michigan Department of Civil Rights

03.

multiparty stakeholder engagement

Direct Conflict Resolution + Conflict Assessments + Process Facilitation With High-Emotion & Multiple Stakeholders +
Influencer Engagement

We bring people together to solve problems. We help organizations find a seat at the table to start the conversation. Through stakeholder engagement, facilitation, and association management, North Coast Strategies creates a process for organizations to manage conflict and helps organizations build a culture of sharing, engagement and collaboration, by leading the discussion, keeping the conversation focused and helping move the agenda forward.

Recent experience includes:

MI Behavioral Health & Wellness Collaborative + Detroit Wayne County Association of Substance Abuse Providers +
Ann Arbor Area Transit Authority

Strategic Communications • CRISIS MANAGEMENT • Media Relations • External Affairs • 
Community Engagement • Stakeholder Engagement • Corporate Social Responsibility • Media monitoring • LITIGATION COMMUNICATIONS • CORPORATE COMMUNICATIONS • MEDIA TRAINING • DIGITAL & SOCIAL MEDIA

bold + Experienced leadership

Through advocacy, collaboration and strategic relationships, Daniel Cherrin has built a successful career, as an attorney, lobbyist, public relations professional, and association leader. This includes serving as:

• The Communications Director for the City of Detroit;

• Press Secretary to the Mayor of Detroit;

• The federal lobbyist for the Detroit Regional Chamber;

• An attorney practicing litigation; and,

• A small business owner/ self-employed entrepreneur. 

Over the past 20 years, Daniel has worked on a number of high profile issues, advising university presidents, mayors, CEOs, association executives and others, ranging from: Restoring the public’s trust in the City of Detroit after its’ mayor went to prison; serving as the spokesman for Michigan’s smallest and most historic city; representing one of the busiest international border crossings along the US Canadian Border; advising a university president on crisis management related to their kidney transplant program; and, leading a series of stakeholder meetings in Ontario around an 1,800 MW offshore wind farm proposal.  

Daniel believes the way forward is to engage! Through targeted communications, strategic relationships and something valuable to share, Daniel works to protect and enhance the reputation of organizations and people in the public eye. He is married, the father of 3 teenagers and enjoys competing in 5Ks with his children.

Now, let’s start the conversation!

#IAM | Independent, Strategic, Calm, Connected, Collaborative, Direct, and Fun!

TO BOOK DANIEL AS A SPEAKER FOR CONFERENCES + TRADE SHOWS + BUSINESS MEETINGS:

Daniel is available to speak at conferences and other events on issues related to crises communications, cyber-security, risk management, public affairs and strategic communications. He is also available for media training and executive coaching. This includes topics such as:

• When not to talk to the media?

• Experience a cyber breach now what?

• How to counter fake news and protect your reputation?

• Data breaches are not only IT issues, they are a business risk, so how do you prepare?

• Why no comment is no longer good enough?

• The 24-hour news cycle is dead, you have just 90 seconds to respond.

For example, Daniel was as a speaker at:

• The Wall Street Journal Pro’s Cyber Security Small Business Academy, Dana Point California, Incident Response on a Budget, October, 2018

• Public Relations Society of America International Conference, Lessons from Flint: Crisis Management For Public Officials, October, 2016

• Michigan Food and Agriculture Protection & Defense Working Group, Michigan Department of Agriculture, Risk Communications During Food Emergency Events, October, 2016

• State Bar of Michigan, Environmental Law Summer Program: Crisis Mode: What Do You Do When It All Hits the Fan?, June, 2018

Contact Daniel at dcherrin@northcoaststrategies.com for speaking opportunities.

Trusted By:

BRANDS WE HAVE WORKED WITH.

After 9/11 Daniel led a binational coalition to keep our borders open and make sure nurses in Canada were able to staff Detroit-area hospitals.

Daniel served as Director of Communications for the City of Detroit and Press Secretary to the Mayor of Detroit when Detroit was collapsing under Mayor Kilpatrick, and on the verge of a recession.

After the City of Ann Arbor pulled out of a county transit strategy, Daniel convened a panel of elected officials and facilitated an urban transit strategy.

When the City of Detroit and Wayne reorganized community mental health, Daniel brought together the leading community mental health providers and created a trade association to strengthen the provider’s voice.

Secured media in local, national and trade media, including:

Relationships Matter!

Along the shores of America’s North Coast I work to develop meaningful relationships through insight and advocacy. This is my chance to offer advice and commentary on trends in the industry that will help you protect and enhance your reputation. I will offer insight into the media covering your issues and my thoughts and insight on Detroit and the North Coast. At times, I may focus on other issues to help you think critically, anticipate change and make decisions that help move you forward.

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