Nearing the end of President Trump’s First 100 Days, a new survey finds nearly half of FORTUNE® 1000 workers in U.S. believe the country is headed in “wrong direction”

Nearing the end of President Trump’s First 100 Days, a new survey finds nearly half of FORTUNE® 1000 workers in U.S. believe the country is headed in “wrong direction”

Forthcoming survey also highlights employees’ attitudes about corporate social activism amid the uncertainties of the new presidential administration

Ford Motor Company Chairman, Bill Ford will emphasize Good Mobility as innovation driver at Sustainable Brands Detroit

Ford Motor Company Chairman, Bill Ford will emphasize Good Mobility as innovation driver at Sustainable Brands Detroit

Sustainable Brands® announces Bill Ford, Executive Chairman, Ford Motor Company, as an Opening Night keynote speaker at SB’17 Detroit, May 22-25th at the Cobo Center in downtown Detroit. Bill Ford will share Ford Motor Company’s transformative journey toward delivering innovative good mobility products and services to 21st-century customers.

Gentleman’s Box and Jim Beam Black® Embark on Year-Long Partnership, Pairing Quality Bourbon with Quality Style

Gentleman’s Box and Jim Beam Black® Embark on Year-Long Partnership, Pairing Quality Bourbon with Quality Style

Gentleman’s Box, a premier grooming subscription box for men, and Jim Beam Black®, the world’s highest-rated bourbon according to the 2016 International Wine & Spirits Competition*, have partnered to release a series of limited-edition boxes. Each uniquely-themed Gentleman’s Box will be equipped with a variety of premium accessories that will help any guy of legal drinking age elevate his taste.

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FDA Advisory Committee Preparation Tips

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FDA Advisory Committee Preparation Tips

Whether you are a target of  regulatory hearing or your industry is the focus, being prepared is important to any successful outcome.  

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Social media is no longer about what you had for dinner

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Social media is no longer about what you had for dinner

It is okay if you don’t tap social media due to regulatory restrictions or it just does not fit your customer base, but you should have someone dedicated to monitoring various social media channels to avoid damage to your company’s reputation. 

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A digital marketing strategy is no longer optional

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A digital marketing strategy is no longer optional

Today companies must commit to a stronger digital strategy, leveraging websites and social media channels as the primary media for disseminating your messages and setting the record straight.

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How to remain relevant with all this fake news?

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How to remain relevant with all this fake news?

To remain relevant you should create a content calendar of topics to stay in front of your target market and integrate with other media and marketing outreach such as newsletter or social media posts.  This will help develop relationships with other key influencers.

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6 TIPS FOR STAYING OUT OF THE MEDIA

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6 TIPS FOR STAYING OUT OF THE MEDIA

There are more businesses looking to stay out of the media than get their name in the paper or their logo on TV. A good publicist or PR firm can work with reporters, editors and producers to keep their clients out of the media, as much as they can work to get them in. Here's how.

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These three things will help you get in front of a real reporter

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These three things will help you get in front of a real reporter

Engaging the media helps you build credibility, establish trust and raises awareness about the organization. You should work to develop proactive relationships with reporters covering issues important to the organization and develop content or collect data to help reporters tell unique stories about issues important to the company. 

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A Compelling Story Has These 5 Critical Components

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A Compelling Story Has These 5 Critical Components

For every message, you should develop at least two of each type of support, which will allow you to articulate the main themes of your messages in every answer without ever sounding repetitive. Compelling stories typically have five components.

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5 Critical Elements To An Effective Message

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5 Critical Elements To An Effective Message

You will probably not use your messages verbatim in media interviews very often; rather, you will communicate the themes of your messages in your own words. But since messaging forms the foundation of everything you communicate— in the media, during public presentations, on your website, in brochures, and even during casual conversations— it is important to invest time in developing powerful messages up front. 

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4 Key Messages To Move Stakeholder From Armchair To Advocate

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4 Key Messages To Move Stakeholder From Armchair To Advocate

Key messages are statements you want to convey to a specific stakeholder that includes the action you want them to take after they listen to you, supported by the facts through statistics, trends, pictures and stories. Here are 4 types of messages to convey to your intended audience: Fact/ Result, Problem/ Solution, Advocacy or Call to Action, Benefits Stick to these 4 message types to deliver meaning messages to help move a stakeholder from armchair to advocate.

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3 easy ways to move your audience to do something

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3 easy ways to move your audience to do something

Moving your audience to action is about influencing how they think and feel and ultimately, what you want them to do. By understanding the desired outcomes at the start, you’ll be able to develop messages that drive your key audiences to action, with these three east tips. 

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4 Quick Tips In Creating The Message That Matters

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4 Quick Tips In Creating The Message That Matters

A message map is the foundation for all communications relating to an organization. Once it has been developed, a message map serves as the blueprint for all communication on a topic, from talking points to marketing collateral, website copy and anything else you may need to create.